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PROFESSIONAL DESIGN BRANDING

My friend, Kalim, has great ideas but little digital design expertise to bring them to life so I got him going on this project with some professional photography and Adobe® Photoshop® creative design support. Above (left) is a color full-page magazine AD layout I created from scratch in Adobe® InDesign® software, and (right) are some business cards, website graphics I designed in Photoshop® for his new business branding, marketing and corporate color scheme — this is a true Adobe Creative Suite production on my Mac OS-X work station using CS4 and CS5. I published this Web page using professional Adobe® GoLive® Web design software.

EXPERT SAN DIEGO USA

I designed his company logo in vector in Adobe® Illustrator®, and I shot all the photographs in .nef RAW, opened them in Adobe Camera RAW® in 16-bit ProPhoto RGB, and optimized them in Photoshop® on hardware-calibrated high-end Apple 30-inch monitors.

I also used Photoshop to layout some of the type effects on the Web graphics, but the text in the large magazine advertisement was done in InDesign so it could go to the offset printing press and print at super sharp vector resolution.

I converted the magazine AD from InDesign into an Acrobat .pdf file format and sent it on to the printer.

I generally use GoLive® to produce my Web layouts, including the G. BALLARD site, yet I use Dreamweaver® at times.

Please visit WWW.IPUFARM.COM for product information.

Professional Adobe work-flow consulting: Gary G. Ballard, San Diego, California.

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